Advertising is a 200 Billion Dollar a year business . . . and most of it relies on photographs that
have emotional impact.
So the obvious question is; what is it that transforms a two-dimensional, piece of paper into a three-dimensional image that yanks at our heartstrings? Emotional intimacy is what touches people
and more often than not causes them to take action. Look at it this way, the worse thing a parent
can do to a child is NOT to let that child know they are loved. Like wise: a photograph that does
not evoke emotions or feelings in the viewer, has robbed the viewer. Your job as is not just to
“document” or “point and shoot”. Your job is to touch the hearts of those who have not experienced
what you have. Remember: what comes from the heart goes to the heart.
You have to realize that all art seeks to express emotion, and you as a photographer are also an
artist. No offense to craftsmen around the world, but they have a pattern, the results are always
known. If you connect “A” to “B” to “C” you have a clock (for example); you always have
When shopping for a digital camera a good idea is to keep in mind what the camera will be used for and what level of skill or experience the photographer has. There are very advanced digital cameras on the market that literally have hundreds of different adjustments and settings, accessories and add-on features. Most hobbyists do not need this level of technology and refinement to create beautiful images using digital photography. Generally a good basic digital camera will have:
- Adjustable resolution – this determines the overall quality of the picture when photographs are increased in size. The higher the resolution rating, the larger the photograph can be made without sacrificing picture quality.
- Glass lens – a glass lens will give a clearer image than a plastic lens. It does require some additional care to avoid scratching but is worth the added cost over the long run unless you are planning to replace your camera frequently.
- Various modes – most digital cameras will have a close up mode and a distant or landscape mode. This is a great feature and will automatically keep pictures clear when used in the correct setting.
- Manual exposure feature –
One day I found an old photograph at a local flea market from around 1900 of a train wreck. It was so cool seeing all the men wearing bolo hats and looking on at the pile of twisted metal that I just had to have it. Little did I know that that one image would get me started on a collection of photographs that has since blossomed to include; Photo Albums, Daguerreotypes, Ambrotypes, Tintypes, Negatives, 35mm Slides, Stereoviews, and a whole host of photographic mediums.
Back to the photo album of the trip to India. I was not so hot on photo albums back when I first started collecting photos but my whole perception changed when I opened that photo album. The very first image was of 2 men and 2 women at an opulent 1930s bar with the bar tender standing on. The men and women were all decked out in 1930s attire, the women in gorgeous gowns and the men in tuxedos. They were all turned towards and toasting the camera with martinis in hand, and the caption read “The night before our trip to India 1938”. The image reminded me of The Shining when
- Look for a pregnancy photographer who understands the essence of pregnancy. Don’t consider gender or marital status as an indication that your photographer understands what pregnancy means. Having kids doesn’t quite make the cut either. Understanding the essence of pregnancy, seeing the beauty of it and recognizing the glow of pregnant women is primarily dependent on the individual’s perspective of pregnancy regardless of who he is.
If you don’t see the same happiness you feel with your pregnancy in your photographer’s eyes then you better move on to the next one.
- Experience is very important. Although it’s okay to good new and first-timers a try, getting your photo taken while you’re pregnant is not an entirely convenient process so it’s best that you work with a photographer with lots of experience photographing pregnant subjects. A photographer with the desired expertise won’t waste your time committing various mistakes that a first-timer could do.
Ask for the photographer’s portfolio and exact samples of pregnancy photos to know whether he has the requisite experience or not. Ask for the number of years he’s in the business and referrals.
- Look for a pregnancy photographer with a style that
With a Digital Picture Frame you don’t need a PC or Mac to enjoy your photos, you don’t have to give your precious memory card to a pricey photo lab to print them out and you don’t have to print them out on your own inkjet printer, wasting lots of expensive ink cartridges.
They allow you to enjoy your snapshots almost instantly. Just take your memory card out of your digital camera, insert it into your frame, turn it on and – presto! – here they are, displayed in vivid colour on your frame’s crisp and crystal clear high resolution screen.
You can showcase your pictures as a never-ending slideshow with intervals of 5 seconds or up to one hour between pictures or you can choose to only display one picture at a time. Most Digital Photo Frames also feature multiple transition effects in between pictures.
Some Digital Picture Frames do not just show photos, they can also display video files and play MP3s, so you can enjoy your favourite pictures while listening to your favourite tunes at the same time.
Most frames display your photos directly from your cameras memory card, other, more
Then the digital revolution took place. Suddenly, getting a good shot became a whole lot easier. Of course, a good deal of skill, attention to detail and technical knowledge is still required to capture a shot that might be worth money, but often it’s about being in the right place at the right time, and the cost of getting a good picture has dramatically fallen.
No longer do photographers have to shell out on rolls and rolls of film, only to get a couple of good shots. Nowadays, photographers can snap away without having to worry about money. With memory cards of several gigabytes that can hold thousands of pictures at a time, which can then be deleted and new shots recorded for free, the editing of shots is now of an equal importance to taking them.
With millions more images being captured now, compared to a few years ago, we needed a place to store them and share them, and new websites such as flickr appeared, which allowed the tagging of images and the subsequent searching and browsing. Many armatures photographers have sold pictures after their work was found through such sites.
The underwater world needs to be captured up close unlike wildlife photography for example. Since the water refracts and distorts images, the closer you are to your photography subject, the less distortion you will have. A great deal of patience is required for under water photography. You may be trying to take a photo a fish or dolphin, but than they suddenly swim away before you get a chance to. Also, water contains many particles like plankton that can cause the image to lose contrast and sharpness.
Using an underwater flash, or strobe, will help provide the proper lighting necessary for taking a great picture. Therefore, it is essential to use an underwater camera with a flash. This will help to bring in other colors and contrast them with the colors of the subject. A medium sized strobe is all that is necessary as a large strobe can end up getting in the way.
Composition is extremely important. The same basic rules apply as in regular photography, but you should shoot at an upward angle towards the subject. Because of the camouflage technique of most sea life, they tend to blend into their habitats. Since they
First and foremost, let’s talk about what HDR images are. Because this is a fairly new subject in photography, the term may not be known to you yet; however, the concept behind it is rather old. Dynamic Range simply put, is a measure of how many levels of light an image capture device, such as your digital camera, or film can capture. Think about shooting a bright sunrise. Why is it that when the sun is exposed properly, the rest of the image appears dark and underexposed? Simple, because the camera used to capture the image has less Dynamic Range than the scene being captured. A sunrise is a high-contrast situation. The rising sun and the surrounding sky are hundreds of times brighter, than other elements in the image. While digital sensors are extremely sophisticated, and so are film emulsions, some scenes are still too much for them to render for bright highlights, and deep shadows. This is where the concept of an HDR image comes in. You know that if you shoot a sunrise, and meter for the sun, the rest of the scene will be dark, likewise if you meter for the rest of the scene,
First of all, it’s important to hold the camera still so your pictures aren’t blurry. Here are some tips:
- Hold your breath while you snap the picture.
- Squeeze the shutter gently – don’t jab or punch it with a jerky motion.
- Keep your arms against your sides. Don’t let your elbows stick out.
- Lean against a tree or building.
- Lean your camera on a fence, table, or something else solid.
In order to take good photographs, you need to know something about light and how to control it. Here are some pointers:
- The best times to take pictures are early morning and late afternoon or early evening. The worst time is between 10 AM and 2:00 PM. Bright sunlight makes people squint and casts dark shadows on the people or objects you’re photographing.
- A cloudy day often produces better pictures than a sunny day, as colors are more pleasing. Bright overcast is ideal.
- The sun doesn’t need to be right behind you, but don’t aim your camera directly at it or you’ll end up with lens flare – small dots of light on the picture.
The most important
Outdoor lighting is the best, ideally on an overcast day. Why overcast? Because if you shoot in bright sunlight, you will get harsh shadows and if your camera isn’t set properly – washed out areas! Especially if your pet’s coat has light colors like beige, light tan, light grey etc.
If you can’t get your pet outside, try and take your photo next to a large window where you have plenty of light coming in. Try to have the light at your back or side as you face your pet. Most cameras today have automatic functions and I highly recommend them. Unless you’re a seasoned photographer, there’s just too much messing around using the manual camera settings. And the fact is, you can get pretty good shots on auto! Certainly good enough if you’re planning to turn your photos into a stunning portrait.
If possible, avoid using a flash. It can cause red-eye and alter the natural coloring of your pet. However, if your pet’s coat is black, a flash or bright sunlight will actually bring out the shading and textures which could be lost on an overcast day. If you must use a flash, don’t