Commercial Photography

Photography, being an art is more of a relaxation and a fun activity rather than a nine-to-five job. It is something you do to enjoy anyway, so it is not ‘work’ but fun. However, if you wish to take up photography seriously as a profession, more specifically, laying your foundation in commercial photography, you may have to do a little better than that. You will need to get acquainted with some technical fine points of photography as well as also learn to get clients and keep them happy.

Getting clients means knowing how to get work. This involves knowing how to sell your skills, by making people know about it, and that your services are available. So you need to know how to market yourself. Once you are out in the open, with a gradual building of a reputation of a photographer who does not disappoint his clients, you can start reaping the benefits of repeat business from your expanding client base.

One of the main steps in marketing yourself is to build an impressive portfolio of your work. And the Internet is, as if, a god-gifted pudding in the plate of aspiring photographers, who wish to make their mark. You will find numerous opportunities and a platform to advertise your work, as much as uploading your work in image gallery websites. This can help you fetch some good projects.

And there is more to Commercial photography! You need to set an appropriate price range for your services. Of course, you need to do sufficient market research to find out what the other photographers are charging and how good their services are. As a new-timer, you may have to start at lower rates than what is charged by the more experienced ones.