Take for example a picture of a car. If it was shot in a studio, the background could
be entirely blank. That would make the car very important in the shot. If you shot
that same car in the middle of a parking lot while it was full of other cars, your car
becomes almost insignificant. (Unless there was something unique about it, like it
was red and all the other cars were blue.) Now take it one step further, imagine your
car on the racetrack with two or three other cars, but it was clearly in the lead. The
car is again important, but not all by it’s self. Now it becomes a key element in a
much bigger shot . . . the race.
I define dominant space as the environment that most compliments your subject.
Taking a picture of a young lady in a string bikini sitting on your couch just doesn’t
have the same impact as her coming out of the crashing waves with the sun reflecting
off her golden hair and water glistening off her big beautiful . . . well, you get the idea.
Dominant space means that there is no
Have you ever taken a picture of a cherished moment only later to discover it did not develop well because of the lighting? This will never happen again.
Advancements in sensor technology are transforming the quality of digital cameras. Sensors will enable the camera to be two to four times as sensitive to light compared to what is currently available. Photographers will produce higher quality pictures in low lighting situations.
The current status
Flashes are currently used to add more light to a scene, but they may not always be effective or appropriate. For instance, photos are prohibited in some indoor venues because the flash may take away from the participants of the event. Due to the progression of light sensors, taking a picture indoors will produce better results and may promote the usage of cameras in more venues.
Out with the old
The new technology builds upon old technology, which works as follows: Red, green, and blue pixels work in conjunction with an image sensor to
Do It Yourself, the Hard Way
You’ll need a digital camera, a light box and a tripod for this. But if you have all three then this is probably the route for you. Just setup your digital camera on the tripod, place a slide on the lightbox, zoom in tight with your camera and shoot. Then you can shoot each of your slides, save them to your computer, do a little cropping to eliminate each slide’s white border and you’re done.
Do It Yourself, the Easy Way
Probably the easiest way to convert your slides to digital pictures yourself is to buy an off-the-shelf slide to digital picture converter. Yes, these do exist and they don’t cost as much as you might think.
You just load a slide or negative into the machine, press a button and a high resolution digital picture is made. The process is quick and fairly painless.
Plus, with a slide to digital picture converter you control the end product. If you don’t like how one of the conversions looks, just do it again.
Hire Someone Else to Convert the Slides
One final option that you have
Simply put, “device independent” color space is one that regardless of which device is used the human eye will always see the exact same color.
RGB an CMYK color spaces are component based spaces. Whet it means is that when a color is “created” it is made up of certain amounts of each component. The problem is that different devices use different components. Take for example two monitors. Their RGB phosphors will be different, so despite the fact that they may display same quantities of RGB components, the human eye will see two different colors. The same is true for CMYK – take two printers, and same CMYK amounts will result in the eye seeing two different colors.
That is not the case with LAB. When the same LAB value is measured on any number of devices (which will probably require different component, RGB or CMYK, to do that, which is what device profile do), the human eye will always see exactly the same color.
A great book to read about Photoshop LAB color is Dan Margulis’s “Photoshop LAB Color: The Canyon Conundrum and Other Adventures in the Most Powerful Colorspace”
Which makes it
A look at the successful journeys of some of the most celebrated lensmen like John Turner is an inspiration, commendable enough to draw people with a flair towards photography and get them clicking. More than anything, there are factors like a sharp eye for details, a conceptual mind and some knowledge about the application of light and the proper angles that make you fit for the hallowed arena of advertising photography.
Although the make and the features of the camera that you are using go some way in determining the final output, they don’t restrict you from making a snap out of the job. With the proper implementation of the necessary ingredients like the shooting angles, the application of light and the right expression of the subject, you are sure to make a leeway of your efforts. Besides, the creative ability in you to present the pictures through a unique and enjoyably humorous manner gives you a definite edge.
In fact, some of the major brands in the world have lived up to their phenomenal success and recognition at the behest of effective Advertising photography. The medium, of course vary in terms of newspapers, magazines and even
Outdoors, light is sometimes too much of a good thing. Avoid midday sunlight, as it can cast harsh, unflattering shadows. The best time of day for even, complementary lighting is dusk and dawn.
For low-light conditions, the same rule applies as with indoor shooting: avoid flash and use a tripod to steady the camera to compensate for the longer exposure time.
If your camera allows for ISO adjustment, set it low–in the 50-100 range–for finer details in low-light conditions. If you don’t have a tripod, set your ISO higher to make your camera more sensitive to light, allowing for shorter shutter speeds. The trade-off is the risk of visual “noise” and grain to your photos, but at least you may get a shot you might have otherwise missed.
A common question comes up when shooting pictures of people in sunlight. Where do you position the subject relative to the sun for best results?
The best condition outdoors for shooting pictures is an overcast day. Bright sunlight can wash out color. But when the sun is beating down, position your subject with the sun to their side. If they
How does this happen? Usually, when you are faced with a tall building, in order to capture the full height, the natural tendency is to tilt your camera upwards to capture the top of the building. And in particular, this effect is common when you are using a wide angle lens. That is, the top of the building looks small while the base of the building looks big.
However, this distortion may not be a bad thing if you use it correctly. What you can do is, to exaggerate the effect by having more distortion. You can do this by going close to the building and point the camera upwards. But on the other hand, if you have only a slight distortion, it may give you worse effect.
Let us come back to the point to have straight standing building shot. The first step is to move away from the building and followed by having your camera straight. However, this option may not be away possible as there is a limit to the distant you can move backward. Nevertheless, try using this technique first.
Secondly, you can use a software called Elements 5 to correct
A modelling agency is an organisation that refer models registered with them to fashion designers, advertising agencies and other companies who are scourging for fresh and new faces for their shows and campaigns. In return, these agencies earn their income through commissions extracted from the deals made with the models.
A modelling agency takes care of all the business part of the model’s campaign. They are there to support and assist the model at all stages like introducing them to photographers, advertising agencies and fashion designers. Most of the agencies also train the models and in the process prepare them for the high profile career ahead. The agency also takes care of the paying for all the expenses incurred in the process and booking jobs for the models.
The main reason why modelling has become one of the most popular careers that youngsters seek is that it is one of the few professions that does not require any specific educational qualifications and is not restricted by age. Anybody, from an infant to an old granny can join the modelling field and work for campaigns after registering with a modelling agency Apart from this, people can also pursue this
I would shy away from running an ad in the newspaper; you never know who’s going to show up at your door. Instead, go to websites that models or new models visit. There are several model websites on the web where you can find models willing to do TFP. When posting, be upfront and explain that you’re fairly new and want to build a port. (short for portfolio). You should get some answers back. Again, make sure the model knows upfront exactly what you are willing to do. NO surprises. You don’t want the model to call you later and request fifty 8 x 10’s when you only assumed she wanted one. You can expect a model to bring someone with them. Rarely do they come alone. For the most part, most girls will bring their moms, or a relative. Guys usually come alone. If you have some photos, mount each one in a plastic photo protector. It looks professional. Don’t use the flimsy ones, get the stiff kind. Have them sitting on a table or chair nearby. It’s a great way to break the ice when your model arrives.
Another preferred method of building a portfolio