When you graduate High School and you get your graduation diploma, what do you do? You usually
go home and frame it! When you get your first award winning photograph, what do you do? You
frame it! Sure, sure you could just throw your photos into an album; or stick them in a drawer,
but when something is important what do you do? You Frame it!
Why do you frame the important stuff? You’ve already done or accomplished whatever it is you’re
framing . . . so why bother? When you go into a doctor or dentist office, often you find numerous certificates framed on the wall. Why? It draws your attention and says: “Hey, look what I’ve done!”
and “These things are important to me.”
Have you ever been in a photo or art gallery, where all the work was either thrown in a box sitting
on a table or stuck in a drawer and you were expected to thumb through it? I don’t think so. Why
not? Because they want you to see their work, they want to impress you. Often the framed version
of the same exact image may be four to five times the price of just the image alone. There is a certain perception there on display. This perception; be it right or wrong, implies, that this image must be of
great worth or why else would we bother to frame it? Is it any wonder that you’re 10 times more likely
to buy a framed photo than just a print?
Knowing the information above, how can you make people take your work more seriously? How do
you let a total stranger know that what you have shot is important? Well, there’s only one thing that
can possibly draw your attention better than a good frame. That’s two frames. If your photo is
naturally framed; and then you add a frame and hang it on your wall, it’s no longer a photo, it’s
now a work of Art. If you believe in your work enough to frame it, others will take notice too. They
may not admit it out loud, they may not even know why they will want to look at your work again
and again, but they will.
In most cases, framing consist of something in the foreground (usually slightly out of focus) that
helps set off something in the background. One of the reasons this is such a powerful tool, is that
this is exactly how the human eye sees things. Think about it: A flower at the edge of a canyon,
you can either focus on the flower or the canyon, but not both. Your camera, can make both in
focus at the same time (depth of field), but that’s not really how you saw it. One of the key goals
of any good photographer is to make his or her viewer have an emotional response. The art of
framing helps to breathe new life into an ordinary shot. It can make the difference between a
good shot and a great shot!
Framing helps create a sense of depth by creating opposition. It can, but doesn’t always add strength
by duplicating a similar shape already in the photograph, that’s known as repetition. If you add a
frame on a shot that already has framing being used it creates repetition in another way. The bottom
line is, if you don’t think your photographs are worth a second glance, why should anyone else?
Using framing gives your pictures more depth and radiates a feeling of confidence. Give your
viewers a reason to want to look again. Use framing.